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«Kuzbass is always open to new projects on improving its residents’ welfare. Digital technologies give a boost to various processes, provision of public and other services. The key advantage is user-friendliness. Our partnership with Mir Payment System contributes to the expansion of such user-friendly services and options for the Kuzbass residents in various sectors, ” said Sergey Tsivilev, Governor. Thus, under the cooperation with Mir Payment System, a loyalty program was launched in the region, under which residents of the Kemerovo Region can earn cashback when paying for the services rendered at Sheregesh, the tourist complex. For this purpose, a Mir card of any bank must be added to Gosuslugi, the regional portal вкузбассе.рф. „10% cashback can be earned at the Sheregesh resort in ski season 2022-2023 for various services (lift pass, hotel stay, cafes) paid with a Mir card issued by any bank and acceded to the Region’s Card project. 11 partners have already joined the project. I am convinced they will expand, ” noted Vladimir Komlev, Chief Executive Officer of Mir Payment System. The loyalty program at Sheregesh, the sports and tourist complex, is only part of the Kuzbass Card project. Currently, experts of Mir Payment System and the region’s Ministry of Digital Development, Communications and Mass Media are working together on introducing the best practices of similar projects launched in other regions in transport, social, and healthcare sectors of the Kemerovo Region.